1. Information We Collect

We collect information directly from you, automatically from your device, and through your participation in surveys. We also may receive limited information from service providers who support the operation of the Service. The categories below describe the types of information we collect and how they are used.

1.1 Information You Provide Directly

When you create an account, complete your profile, participate in surveys, or communicate with us, you provide certain information voluntarily. This includes your account information—such as your email address, age range, and any optional demographic details you choose to provide—which allows us to register and maintain your account and provide access to the Service.

You may also choose to provide additional profile information to help us match you with relevant survey opportunities. This may include details such as dietary preferences, lifestyle or consumption habits, household size, household income range, employment category or industry, shopping habits, or general interests and preferences. Providing profile information is entirely optional; however, your responses may affect the number or type of survey invitations you receive.

When you participate in a survey on the Service, we collect the responses you submit, including your answers, selections, feedback, and opinions. Your survey responses may be combined with your profile information to determine eligibility, improve relevance, and generate aggregated insights.

If you earn rewards for completing surveys, we collect the information needed to fulfill those rewards, such as your email address and confirmation that a reward has been delivered or redeemed. We do not collect or store payment card numbers or banking information.

1.2 Information Collected Automatically

When you use the Service, certain information is automatically collected from your device and interactions. This information helps us operate, secure, and improve the Service, understand usage patterns, validate survey quality, and prevent fraudulent activity.

Automatically collected information may include your device type, operating system version, browser type (if you access the website), IP address (which may be used to infer approximate location), language settings, and other technical attributes. We also collect information about how you interact with the Service, such as pages or screens viewed, features accessed, time spent in the app, survey completion events, referral activity, navigation patterns, and diagnostics including error reports and crash logs.

If you visit the Service through our website, we may use cookies or similar technologies to understand how visitors interact with the page, measure traffic patterns, and improve website performance. These cookies do not collect survey responses, profile information, or account data. We do not currently respond to "Do Not Track" browser signals, as there is no consistent industry standard for how to interpret them. You can control cookies through your browser settings.

We may use third-party analytics and performance monitoring tools to help us understand usage patterns, improve the Service, and diagnose technical issues.

1.3 Information from Other Sources

We may receive limited information about you from service providers or partners who support authentication, analytics, fraud prevention, reward fulfillment, or referral programs. This information is used to verify activity, improve quality, and maintain the security of the Service. If combined with information collected directly, we treat it as personal information under this Privacy Policy.

1.4 De-Identified and Aggregated Information

We may create aggregated or de-identified data derived from your profile information, usage data, and survey responses. This information does not identify you and may be used for research, analysis, reporting, or product improvement. Once de-identified, this information is not subject to this Privacy Policy.

2. How We Use Your Information

We use the information we collect to operate the Service, provide you with relevant survey opportunities, deliver rewards, maintain security, and improve your overall experience. We may use your information to:

• Create, manage, and authenticate your account
• Determine eligibility and deliver survey invitations
• Record participation and fulfill earned rewards
• Communicate with you about surveys, rewards, and updates
• Analyze usage patterns and improve the Service
• Detect, prevent, and investigate fraud or misuse
• Respond to your questions or support requests
• Generate aggregated or de-identified insights
• Comply with legal or regulatory requirements
• Carry out any purpose disclosed at the time of collection or with your consent

3. How We Share Information

We do not sell your personal information. We share information only in limited circumstances necessary to operate the Service, provide survey opportunities, deliver rewards, maintain security, or comply with legal obligations. We may share information:

• With service providers who assist with hosting, analytics, security, customer support, and reward fulfillment. These providers are contractually obligated to protect your information and use it only to provide services to us.
• With enterprise research clients (such as brands, companies, or research agencies) who commission surveys for purposes including concept testing, claim testing, and product or marketing research. Survey results are typically shared in aggregated or de-identified form ("aggregated" means combined with other respondents as statistics; "de-identified" means separated from your name and contact information). Data shared with clients typically includes survey answers and demographic information (age range, gender, location). We never share your email, name, or contact information with research clients. If a survey requires sharing individual (non-aggregated) responses with a client, this will be clearly disclosed at the start of the survey and will require your explicit consent.
• With reward fulfillment providers solely for delivering rewards (we share your email address to generate and deliver reward codes or links that you redeem within the app).
• To detect or prevent fraud, protect rights, or ensure safety.
• When required by law or governmental request.
• As part of a business transfer, such as a merger or acquisition.
• With your consent, for any purpose disclosed at the time of collection.

4. Your Choices & Rights

4.1 Managing Your Information

Your participation in the Service is voluntary, and you may choose how much information to provide. You have several options regarding how you use the Service and how your information is handled.

Profile Information

You may update or delete optional profile information at any time within your account settings. Completing profile questions is optional, but doing so may affect your eligibility for certain surveys.

Survey Participation

You may choose whether to participate in a survey. However, surveys typically require all questions to be answered in order to complete them. If you do not wish to answer a particular question, you may exit the survey at any time before completion.

Communications

We may send you notifications about survey opportunities, rewards, or important updates. You may opt out of non-essential communications at any time by adjusting your notification settings or by following the unsubscribe instructions included in our messages. Service-related or reward-related messages may still be sent.

Access, Correction, and Deletion

You may request access to or correction of the personal information we hold about you. You may also request that your account be deleted. If you delete your account, your profile and account information will be removed from our active systems. Survey responses that have already been aggregated, de-identified, or shared with research clients cannot be retrieved or deleted from those systems. Aggregated or de-identified data that cannot identify you may be retained as described in this Privacy Policy.

Device-Level Controls

Your device settings may allow you to manage permissions such as notifications or approximate location access. Disabling certain permissions may affect functionality.

5. Children's Privacy

The Service is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will take steps to delete that information. If you believe a child has provided personal information to us, please contact us so we can investigate and take action.

6. U.S. State Privacy Rights (California and Other States)

Depending on your state of residence, you may have certain rights regarding your personal information. These may include the right to:

• Request access to the personal information we hold about you
• Request that we delete your personal information
• Request that we correct inaccurate personal information
• Request information about how we collect, use, and share your information

You may submit a privacy request by contacting us using the information provided in the Contact Us section. We may need to verify your identity before processing your request. You will not be discriminated against for exercising your privacy rights.

California Residents (CCPA/CPRA)

If you are a California resident, you have the rights described above, including the right to request access to, deletion of, and correction of your personal information. You also have the right to opt out of the sale or sharing of personal information as defined by California law.

We do not sell or share personal information for cross-context behavioral advertising.

7. Security

We use reasonable administrative, technical, and organizational measures to help protect personal information from unauthorized access, loss, misuse, or disclosure. While we take steps to safeguard your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International Transfers

The Service is operated in the United States. If you access the Service from outside the United States, your information may be transferred to, stored in, or processed in the United States, where data protection laws may differ from those in your region.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page and revise the "Last Updated" date. Material changes may also be communicated through the Service or by email. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

Retention of Information

We retain personal information only for as long as necessary to operate the Service, provide survey opportunities, fulfill rewards, comply with legal obligations, resolve disputes, and improve the Service. The length of time may vary depending on the type of data and the purpose for which it was collected. Aggregated or de-identified information that cannot identify you may be retained indefinitely.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at:

support@popcue.app